An occasionally irregular blog about orthodontics

Tag: advertising

Orthodontic marketing: Are researchers behind the times?

Orthodontic marketing: Are researchers behind the times?

By on August 29, 2017 in Recent posts with 4 Comments

I have written several times about the poor evidence base of heavily marketed new orthodontic materials and techniques. This post is about a recently published paper that takes an interesting look at this problem.

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Straight teeth at the speed of light?

Straight teeth at the speed of light?

By on August 3, 2017 in Recent posts with 4 Comments

Straight teeth at the speed of light? This guest post is written by Padhraig Fleming who is an experienced orthodontic researcher and clinician based in London (South of England). This is about photobiomodulation making teeth move faster…or not…

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Facebook based orthodontics

Facebook based orthodontics

By on July 24, 2017 in Recent posts with 20 Comments

Facebook based orthodontics A couple of posts ago Mark Wertheimer did a great post on professionalism. In this post he mentioned some of the effects of social media. This has led me to think about a new form of evidence “Facebook based orthodontics”.

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Quo Vadis Orthodontia – Are we in the midst of a perfect storm?

Quo Vadis Orthodontia – Are we in the midst of a perfect storm?

Quo Vadis Orthodontia – Are we in the midst of a perfect storm? This is a guest post by Dr Mark Wertheimer from South Africa. This is about his feelings about potential issues with professionalism, new treatments and advertising.

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Are Ormco/Damon in denial? The response to UK advertising authority ruling on self ligation.

Are Ormco/Damon in denial? The response to UK advertising authority ruling on self ligation.

By on June 26, 2017 in Recent posts with 13 Comments

Ormco/Damon response to the UK advertising authority ruling on self ligation. A short time ago the UK advertising standards agency concluded that Ormco/Damon advertising  on self ligation was misleading. This post is about the Ormco response and my thoughts on the decision.

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