An occasionally irregular blog about orthodontics

Tag: advertising

Quo Vadis Orthodontia – Are we in the midst of a perfect storm?

Quo Vadis Orthodontia – Are we in the midst of a perfect storm?

By on July 6, 2017 in Recent posts with 14 Comments

Quo Vadis Orthodontia – Are we in the midst of a perfect storm? This is a guest post by Dr Mark Wertheimer from South Africa. This is about his feelings about potential issues with professionalism, new treatments and advertising.

Continue Reading »

Are Ormco/Damon in denial? The response to UK advertising authority ruling on self ligation.

Are Ormco/Damon in denial? The response to UK advertising authority ruling on self ligation.

By on June 26, 2017 in Recent posts with 13 Comments

Ormco/Damon response to the UK advertising authority ruling on self ligation. A short time ago the UK advertising standards agency concluded that Ormco/Damon advertising  on self ligation was misleading. This post is about the Ormco response and my thoughts on the decision.

Continue Reading »

Damon advertising is judged to breach a UK advertising code…

Damon advertising is judged to breach a UK advertising code…

By on June 7, 2017 in Recent posts with 13 Comments

Damon advertising is judged to breach a UK advertising code… I recently came across a ruling by the UK Advertising Standards Authority on Damon bracket advertising.  They concluded that the evidence provided by Ormco was not adequate to demonstrate that Damon braces provided faster and less painful treatment than traditional braces. I have cut and paste the […]

Continue Reading »

Lets talk about micro-osteoperforation….

Lets talk about micro-osteoperforation….

By on June 5, 2017 in Recent posts with 13 Comments

Lets talk about micro-osteoperforation…. At a recent conference I was discussing “ways to make teeth move faster”.  After my presentation a delegate asked me about the evidence that underpinned micro-osteoperforation or MOPS.  So, let’s talk about MOPS/Propel…

Continue Reading »

The end of self-ligation: or is it?

The end of self-ligation: or is it?

By on May 22, 2017 in Recent posts with 11 Comments

The final nail in the self ligation coffin: or is it? As readers of this blog will know I have posted about self ligation several times.  I have recently read a new study that looks at whether self-ligation results in a reduction in the duration of treatment, but does this add to knowledge? I will […]

Continue Reading »

Top