My top 5 orthodontic promotional videos to make you laugh or cry?
I have decided to continue with my theme of favourite things. Here are my top 5 orthodontic sales videos to make you laugh or cry. I think that they are interesting because it is hard to identify where the unfounded claims start or stop.
I have not put them in any particular order of merit. But I will mention my favourites.
Invisalign Mandibular Advancement.
This one is about the new Invisalign Mandibular Advancement device. We know that there is absolutely no evidence that this device works. But the video does not agree. It shows a nice cartoon of a Class II Division 1 malocclusion being treated in a lovely orthodontic nirvana.
A list like this would not be complete without something from our old friends at Fastbraces. This stars Tony Kilcoyne a UK dentist who promotes this system in the UK. The best bit is when he highlights the 3D movement of Fastbraces, because no other brace does this.
This is from Myofunctional Research Company in Australia. It is a video interview of the founder Chris Farrell. In their promotional video, Dr Farrell says very little and when he was asked about research he just mumbled about some references. I have asked them for the reference but it will take time for them to find them and I should get them next week… Essentially, he is talking about childhood sleep disorders, myofunctional treatment and other fringe orthodontics. You may need to unmute the video and the button is in the bottom right hand corner of the screen.
Henry Schein Carriere
I posted this one a few weeks ago and I still think that it is brilliant. This is supposed to be a casual discussion of the benefits of the Carriere motion appliance. No orthodontic appliance seems to do more, it even makes practice management easy and improves morale. It is a bit long but it is worth it for all the serious faces and deep discussion.
Orthotropics Mike Mew
Finally, we finish with orthotropics and Mike and John Mew. I wanted to post the video in which Mike discusses the face of Mark Zuckerberg and points out that he may get sleep apnoea and die early. But he has taken this one down? However, I came across this one about “how to get a great jawline”. Interestingly, this has been watched 370,000 times which must have a massive social media influence.
That’s the list. I will be back to research discussions next week. Some comments would be great!
Emeritus Professor of Orthodontics, University of Manchester, UK.